5 Disruptive New Paradigms That Dynamic Innovators Are Engaging
When was the last time you disrupted something?
We live in an age of Social Media disruption. If you’re not disrupting innovation by creating frictionless solutions, you’re losing. But what does that mean? Quora.
So here’s the new deal: you have to re-think everything about the climate of your corporate culture if you ever hope to get inside the wheelhouse of success.
In the spirit of helping you facilitate this kind of strat adjustment using my cutting-edge Serious Business Techniques, here are 5 very disruptive new paradigms that dynamic innovators are engaging.
1. Second-To-None Brand Culture
Your business’ HQ can’t just be a place where people come to work. You have to curate a culture than saturates every aspect of the atmosphere, instilling in your employees a deep understanding and appreciation for the uber-brand you’re paying them to help you build, as well as their own personal brand, and how that brand contributes to the uber-brand and the cultural importance and relevance of branding. Do you think the people work at Zappos don’t have sweet sneaks? Exactly.
Old Paradigm: “I work here because I need money.”
New Paradigm: “I love Zappos. My Facebook profile says ‘Gary the Zappos Guy’ because I think people I went to high school with will be impressed by my association with Zappos, a cutting-edge E-commerce retailer that represents the progressive digital career ideals we all want to believe in. MAN, I FREAKING LOVE ZAPPOS!”
2. A Hard Mind-Focus on Winning
As baseball great Don Mattingly once said, “You’ve got to focus on the fundamentals and do a really good job at being successful.” That kind of winning wisdom is why they called him Donnie Baseball, and the same goes for the principles of business, leadership, revenues, and innovation. If you want to win, you’ve got to be a winner.
Old Paradigm: Darryl Strawberry
New Paradigm: Donnie Baseball
